Optimization models built for everyone, optimized for no one
Agency Dependency
Weeks to launch, days to pivot
Weekly Cycles
Optimization happens when performance suffers
The Shift
What changed in the world
45%
Ad Budget Migration
Cord-cutting is pushing marketing budgets from linear TV to CTV. The shift is unstoppable.
$38B
CTV Market Size
Growing faster than digital display. CTV is no longer the "new channel" — it's the main channel.
Privacy
The Reckoning
Cookies are gone. ACR data is questioned. Identity is fragmented. Reach-based targeting is obsolete.
Measurement
The Unlock
First-party data, outcome tracking, and attribution are the new competitive weapon.
The Stakes
What happens if you don't adapt
Competitors Gain Efficiency
Rivals with outcome-based CTV are compounding performance week-over-week. Your reach curves stay flat.
Fraud Exposure
The DIY approach to CTV (4-5 vendor stitching) costs the industry $7.4B in fraud annually. You're funding bad actors.
Agency Dependency
You remain locked in slow cycles, unable to defend your CTV spend to CFOs. The board wants measurable ROI, not impressions.
Privacy Cliff
Cookies are disappearing. ACR vendors are questioned. Your targeting strategy becomes indefensible.
Indefensible CTV Spend
No attribution. No ROAS. Just reach curves and "that's what the industry uses." Your CFO will cut the budget.
The New Way
Performance CTV. A new category.
Performance CTV is a category of outcome-driven connected TV platforms that bid on measurable business results — not impressions. Per-advertiser ML models, first-party signal ingestion, and cross-screen attribution replace reach curves and shared models.
Outcome-Based Bidding
Bid on ROAS, CAC, or revenue. Not impressions. The platform optimizes toward what you care about.
Per-Advertiser ML
Your model. Your data. Trained on your outcomes. Gets smarter with every dollar you spend.
First-Party Data
No ACR dependency. No cookie reliance. Your owned audience. Zero privacy risk.
Cross-Screen Attribution
CTV → Mobile → Web → Offline. Single source of truth. One story to tell the board.
How It Works
7 Distinct Capabilities
1
Per-Advertiser Operational ML
Custom models trained on each advertiser's outcomes. Compounds with spend. Improves 5-12% week-over-week.
2
Outcome-Based Bidding
Bid on ROAS, CPA, or revenue. The algorithm optimizes toward your business goal, not a vanity metric.
3
First-Party Signal Ingestion
Connect your owned audience. No third-party identity dependency. Privacy-native targeting.
4
Cross-Screen Attribution
Track every CTV impression through mobile, web, and offline conversions. Unified measurement.
5
Privacy-Resilient Targeting
Zero reliance on ACR or cookies. Contextual + first-party signals. Future-proof.
6
Biddable Open CTV Supply
90%+ of programmatic CTV. No walled garden lock-in. Maximum reach, no vendor dependency.
7
Self-Serve Performance UX
Launch in hours, not weeks. No agency gate. Iterate on your performance dashboard in real-time.
The Differentiated Value
7 outcomes that matter to your business
30-50%
Measurable ROAS
Ecommerce revenue lift attributable to CTV. 10-20% lower CAC. Answer "what did this sell?" with confidence.
5-12% WoW
Compounding Performance
Weekly ROAS improvement. 20-30% YoY efficiency gains. Performance that accelerates, not plateaus.
90%+
Open Supply, Zero Lock-In
Independence from walled gardens. No Amazon. No Google. No Roku dependency.
Cookie-Free
Privacy Future-Proofing
Zero reliance on cookies or ACR. First-party signals only. Regulation-proof.
40-50% Faster
Speed to Value
Hours, not weeks. Self-serve UX. Iterate, measure, optimize in real-time. Agency-free agility.
50-70%
Reduced Waste
Fraud exposure reduction. No vendor finger-pointing. No "stitching" third-party solutions.
40-60%
Single Source of Truth
Unified attribution. 10-15 FTE hours saved per week. Attribution delay reduction. One story to leadership.
Who It's For
5 Best-Fit Account Segments
🎯
DTC/App-First Brands
$5M–$250M+ revenue. Speak ROAS natively. Outgrew template-based platforms like MNTN.
Signals: Performance marketing org, owned audience, high CAC sensitivity
📈
Growth-Stage Companies
$10M–$500M. Board scrutinizes ROAS. Need a defensible CTV story for the next funding round.
Signals: CEO focused on efficiency, LTV:CAC optimization, board meetings
📺
Linear-to-CTV Migrators
$100M+. Cord-cutting forcing budget shifts. Need a measurement framework that justifies the migration.
Signals: Traditional media budget, TV agency relationships, measurement gaps
🛍️
Commerce Media / Retail
$500M+. First-party data asset. Want to monetize owned audience with outcome-driven CTV.
Signals: First-party data, owned audience, margin pressure on performance
🤝
Performance Agencies
$50M–$1B+ AUM. Differentiate with outcome-based CTV. Win new brands with defensible ROAS stories.