Generated: 2026-04-06 at 13:06
Internal OnlyExecutive Summary
Amazon DSP: Amazon Ads partnered with Samsung at NewFronts 2026 to bring remote-enabled interactive shoppable ads to Samsung TV Plus, launching July 2026. Tatari: Tatari announced dramatic agency adoption growth — 30+ agencies have signed on since launching agency licensing 18 months ago, with 40% buying into additional services. The Trade Desk: TTD is in early talks with OpenAI to power ad sales within ChatGPT.
The Trade Desk: Identity Alliance payout restructure — shifting from volume-based compensation to incrementality-based. Viant: The AdTegral partnership introduces a "no spend minimum" entry point to Viant's DSP — the first time Viant has formally offered low-barrier access.
StackAdapt: 39+ open positions across Toronto (HQ), US, UK, Singapore, Australia. Tatari: 56+ open positions (unchanged from last week). Viant: 29+ open roles in California, 10+ in New York (unchanged from last week).
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